With all the bad economic news we’re hearing everyday, you couldn’t blame an entrepreneur if they were just happy to make it through the next 12-18 months. Let alone prosper.

Do you believe this? If so, let me give you two pieces of advice that are often quoted but rarely heeded.
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Can You State Your Website’s Purpose In 30 Seconds Or Less?

If you can’t, there’s a good chance your readers won’t grasp it in the 2 seconds they may spend looking at it before hitting the back button. Think of it like the elevator speech you prepare to tell a potential client about you and how you can help them. If you can’t get your message across clearly and concisely your visitors will lose interest and move on. The kiss of death for your web presence and your business.
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