I came upon an excellent article today written by Rosalind Gardner at NetProfitsToday.com. In it she discusses the differences between the Google keyword tool and WordTracker. It’s an excellent read and I highly recommend you click right over there to check it out.

Here are some quick facts you should know:

• Google uses broad match by default and WordTracker uses exact match
• Google has a vested interest in the search numbers being larger than they possibly are
• WordTracker uses DogPile.com and MetaCrawler.com to compile their data and nobody knows what Google uses
• WordTracker allows you to get results for the searches that Google returns “not enough data” for
• Google is best for quick and broad keyword searching while WordTracker is best for fine-tuning

Read Ros’ Google vs WordTracker Post

One of the most puzzling things I see affiliate marketers do is assume their visitors must be completely unlike them.  In other words, they use methods on landing pages that would never convince them to buy or take any action.  They promise more bonuses than a human being could read or use in a lifetime or they use the artificial scarcity ploy.  You know, “I’m going to run out of these crappy ebooks in 30 minutes so you better get yours.”

This got me thinking.  What is the best approach to take on landing pages?  The carrot or the stick?  The answer: both!
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The one inescapable fact of internet marketing is that in order to make sales you’ve got to have traffic and in order to get traffic you’ve got to have backlinks. Google pays a lot of attention to who you link to, who links to you and the anchor text that is used in the linkings. You don’t want to submit your site to a pool and hope that the links are quality and relevant. You need to have control over your link building in order for it to be most effective.
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