One of the most puzzling things I see affiliate marketers do is assume their visitors must be completely unlike them.  In other words, they use methods on landing pages that would never convince them to buy or take any action.  They promise more bonuses than a human being could read or use in a lifetime or they use the artificial scarcity ploy.  You know, “I’m going to run out of these crappy ebooks in 30 minutes so you better get yours.”

This got me thinking.  What is the best approach to take on landing pages?  The carrot or the stick?  The answer: both!
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