For every one of us who is trying to build a business we often get caught up in a whirlwind of tasks that seems to have no end or beginning. We know we need to produce content, build backlinks, evaluate affiliate products and butter bread all in the same workday. What we lose is a macro view of our progress in each of these areas. We’re too often content to think as long as we take some action in any area of our business that we’re doing good.

Never is this more true than with social media. We open account after account because we’ve heard or read that they can help us rank or build our email list or increase our contact list of influential people. While this can all be true, in order for us to be effective in any marketing or social endeavor, we need to have a framework to keep the activity in perspective.

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