Should Forced Continuity Be Banned?
There is a thread on the ClickNewz.com discussion area that has sparked some very heated debate on the subject of
forced continuity.
You know what it is even if you haven’t heard it called that before.
You get an email from a trusted internet marketer touting their latest low-cost product. You know they produce valuable, usable content so you jump onto the sales page and order the product. You’re not asked for anything unusual for an online transaction so you complete it without hesitation. After all, you’ve dealt with this person before and you know you can trust them.
Within minutes, you get a confirmation email and a thank you for subscribing to the blahblahblah newsletter. The email goes on to tell you how this newsletter will be worth several times your monthly fee of X amount of dollars per month.
You have to re-read that email because you don’t remember signing up for anything.
