But I Know The Mission Of My Website

Do you? I had an interesting revelation this morning.  I just finished Darren Rowse’s Problogger book and I was going back to a site of mine to update the About page.  I scanned the text I had entered almost two years ago and realized something. It did not communicate to my visitors what the site was about really. Oh sure, it gave them a general idea what to expect on the site but it didn’t address the most important question- what can I do for you and why would you come here to learn it?

Of course, I started into editing mode immediately and set to fix that major oversight.  No problem, right?  Just be specific about what the site can do for them and you’re done, right?  After numerous attempts to edit this page to better reflect the site’s goals and mission, I fell on revelation number two.

I didn’t know exactly what the site was about!
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Can You State Your Website’s Purpose In 30 Seconds Or Less?

If you can’t, there’s a good chance your readers won’t grasp it in the 2 seconds they may spend looking at it before hitting the back button. Think of it like the elevator speech you prepare to tell a potential client about you and how you can help them. If you can’t get your message across clearly and concisely your visitors will lose interest and move on. The kiss of death for your web presence and your business.
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