Jeremy Palmer: Black Ink Project Review Day 10

Update

After months in the making, Jeremy Palmer finally released his Black Ink Project 2 course to the public. Get all of the details on the Black Ink Project 2 Homepage.

Jeremy Palmers Black Ink Project: Review of Day 10

This is the tenth installment of Jeremy Palmers Black Ink Project series.

In this series, I will be reporting on my participation in Jeremy Palmers Black Ink Project webinar training course.

Each day, I will post the topic from the previous day’s session and will share at least one important idea that I took away from the session. These posts are intended as an overview of the webinars and NOT to replace participation in them.

Background

For those of you that don’t know him, Jeremy Palmer is the author of the(now free)mega-hit ebook called “High Performance Affiliate Marketing“. In this book, he details how he went from barely showing a profit to a super-affiliate.

Today’s Topic: Landing Page Design

Here are the areas covered:

1. What is a landing page?
2. Why use a landing pages?
3. Types of landing pages.
4. Common elements of landing pages.
5. Examples with critique of some of Jeremy’s landing pages.
6. Scott’s process including:

• Wireframe layout
• Technical considerations
• What is the headline?
• Supporting copy
• Selecting the best image
• Assembling the page

Sign up at http://www.theblackinkproject.com for all of the slides, recordings and other visuals.

Highlights

The end of week two closed with one of the most important sessions to your success in affiliate marketing-designing a winning landing page.

This was one of the most informative sessions of the series as well. Jeremy had Scott Miller of Vertster, who has done over 5,000 landing page optimizations and is a noted author and speaker on Search Engine Strategies, join him.

Jeremy started out with a general discussion of landing pages and then he had Scott critique actual sites that Jeremy has created. They finished with Scott giving a five step plan for landing page success.

My Top Take-Away

It’s best to ask the merchant for product images if you can. However, Scott and Jeremy both agree that you may just have to use one if you need it instead of asking. They believe a vendor would be more likely to drag their feet or refuse just because you’re not a super-affiliate.

To quote them “It’s often a lot easier to ask for forgiveness than to ask for permission” for product images and/or logos.

The next week will be an action week so there will not be any webinars scheduled. They will resume on Monday, June 2nd.

Monday, June 2nd’s Topic: Pay Per Click Mastery

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