This is the thirteenth installment of The Black Ink Project series.
In this series, I will be reporting on my participation in Jeremy Palmer’s webinar training course “The Black Ink Project“.
Background
For those of you that don’t know him, Jeremy is the author of the(now free)mega-hit ebook called “High Performance Affiliate Marketing“. In this book, he details how he went from barely showing a profit to a super-affiliate.
You can find the course outline and schedule here.
Today’s Topic: Making Your Site Sticky
Jeremy taught today’s session which focused on things you can do with your site to develop a community of contributors and long-term customers.
Here are the areas covered:
- Existing customers = best ROI
- Types of on-site promotions
- Why update your content?
- Creating a publishing schedule
- Publishing tools
- Pros and cons of using blogs
- Blogging software
- Pros and cons of user generated content(UGC)
- User generated content tools
- Pros and cons of creating online communities(UGC)
- Online community software(UGC)
- Good and bad ways to automate site content(UGC)
Sign up at http://www.theblackinkproject.com for all of the slides, recordings and other visuals.
Highlights
This session was a great reminder that we need to look at our favorite sites and pay attention to why we like them. Then, we should incorporate these elements into our Black Ink Project sites.
It’s really very basic: anything we can add to our sites that makes visitors feel like they matter or belong will improve the site experience for them and the bottom line for us.
My Top Take-Away
All of the tools necessary to make our sites stickier are available for free. Whether it is online community software(PHPBB), blogging and content management software(WordPress,Drupal) or user generated content scripts(HotScripts,Disqus), all of them are free and the industry standard for their respective categories.
Tomorrow’s Topic: List Building And E-Mail Marketing
Are you getting anything out of this series? If so, please leave a comment and tell me so. Also, I would greatly appreciate it if you would bookmark this post at your favorite social media site using the ShareThis icon below.
Best,
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