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TBIP 5: Setting Up Shop

May 10th, 2008 ·

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This is the fifth installment of The Black Ink Project series.

In this series, I will be reporting on my participation in Jeremy Palmer’s webinar training course “The Black Ink Project“.

For those of you that don’t know him, Jeremy is the author of the(now free)mega-hit ebook called “High Performance Affiliate Marketing“. In this book, he details how he went from barely showing a profit to a super-affiliate.

Each day, I will post the topic from the previous day’s session and will share at least one important idea that I took away from the session. These posts are intended as an overview of the webinars and NOT to replace participation in them.

Background

I highly recommend signing up for this webinar series. I do NOT receive ANY compensation for recommending this. I simply believe that Jeremy Palmer is a man who knows his stuff, has the proof to show it and really cares about helping others succeed online.

Each webinar will last an hour and a half with the last thirty minutes used for Q and A. There will be twenty sessions divided as follows:

  • five weekday webinar sessions
  • one week off between each series of five sessions to get assignments and take action on what was learned the previous week
  • course will take eight weeks to complete

Each session will be recorded and the recording will be available within twenty-four to forty-eight hours. The recordings will include the graphics used during the presentation. He will also send an email with a summary of the topic, resources discussed and links to Q and A topics.

You can find the course outline and schedule here.

Today’s Topic: Setting Up Shop

In today’s webinar, Jeremy got down to brass tacks and laid out for us what we should expect in terms of costs for launching our business and site. He made sure to stress that it was still possible to succeed if our cash outlay was on the low side. We would just need to allow more time to achieve this success.

Assessing your project cash outlay vs your chance for success:

  • 0-500 dollars-Difficult
  • 500-1000 dollars-Reasonable
  • 1000-2000 dollars-Ideal
  • 2000+ dollars-Maximum flexibility

Assessing your weekly time input vs your chance for success:

  • 0-5 hours-Difficult
  • 5-10 hours-Less than ideal
  • 10-20 hours-Adequate
  • 20-40 hours-Ideal
  • 40+ hours-You need help

He broke the project into eight components:

  1. Finding your niche
  2. Business planning
  3. Designing your site
  4. Developing your site
  5. Domain and hosting
  6. Marketing and Traffic-majority of budget
  7. Optimizing your site
  8. Business formation

He then took each one of these areas and gave estimated high and low outlays for each.

My Top Take-Away

The one thing that can make or break our success is how wisely we use the limited time we have. Everything we do needs to bring us closer to our goals.

For this part of the program, he recommended two books as required reading.

The first was Tim Ferriss’ The 4-Hour Workweek and the other was David Allen’sGetting Things Done.”

There will be no webinars for the next week. Instead, Jeremy will be emailing us assignments, check lists and resource guides. The webinars will resume on Monday, May 19th.

I will try to do a summary of the information we receive from Jeremy during next week’s webinar break.

Monday, May 19th Topic: Architect A Bulletproof Site

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