This is the sixth installment of The Black Ink Project series.
In this series, I will be reporting on my participation in Jeremy Palmer’s webinar training course “The Black Ink Project“.
Each day, I will post the topic from the previous day’s session and will share at least one important idea that I took away from the session. These posts are intended as an overview of the webinars and NOT to replace participation in them.
Background
For those of you that don’t know him, Jeremy is the author of the(now free)mega-hit ebook called “High Performance Affiliate Marketing“. In this book, he details how he went from barely showing a profit to a super-affiliate.
You can find the course outline and schedule here.
Today’s Topic: Architecting A Bulletproof Site
Today’s session was packed full of both conceptual and technical considerations for designing your site. I will be covering the highlights only. Sign up at http://www.theblackinkproject.com for all of the slides, recordings and other visuals.
Highlights
Here is a list of the topics covered in this webinar:
- The two most important questions to ask about your site.
- What are your site goals?
- What is your site building budget?
- You need to take a personal skills inventory.
- Planning your site content.
- Site navigation: one of the most underrated considerations.
- Types of site navigation: browse, search, contextual and next step/funnel.
- Creating a site/page wireframe.
- Nine tips for readable content.
- Eight ways to make your site faster.
- Ten guidelines for site usability.
- Content Management Systems(CMS): when to use one and what are your choices.
As you can see, there was a TON of great content covered in this webinar. Keep in mind this course allows you to attend live sessions or download the course materials for self-paced independent study. There is no reason to feel like you are behind at any time.
You just need to make a time budget each day for working on this project.
My Top Take-Away
Jeremy will be using a Content Management System for our project website. He says this is a change he will be making for all of the sites he builds from this point on. The only thing he recommends mini or micro-sites for is to assess demand for your niche on Yahoo or Microsoft Ad networks because Google is cracking down on mini-sites.
Tomorrow’s Topic: Designing A Visually Appealing Site
If you liked this post be sure to submit it to your favorite social bookmark using the ShareThis icon below.
Best,
Technorati Tags: jeremy palmer, high performance affiliate marketing, affiliate marketing, black ink project, quit your day job