Search  Engine Traffic Free?

One of the first pieces of advice I was given when I started out online was to set up a blog. Why? Because it would allow me to build an online presence while I learned. I could improve my blog as my knowledge improved.

Besides, search engine traffic is free, right? I mean, you don’t have to pay Google, Yahoo, MSN or any other pay per click marketing firm to get traffic to your site.

That last paragraph may be the reason so many online marketers fail. They don’t look close enough at the real cost of search engine traffic. They try to do everything themselves and end up investing untold hours of their time that they are led to believe has no value.

I’m here to tell you if you don’t put a dollar value on your time, you will never succeed online.

What Top Earning Super Affiliates Do

I’ve blogged before about ways to place a value on your time. Basically, it involves deciding on a target income and breaking down how much each hour of your time is worth.

If you are somebody who can do the technical side of site building quickly, buys quality content and uses low cost link building methods, traffic to your site will be relatively cheap.

If you are like so many struggling online entrepreneurs that spend tons of time trying to build, populate, monetize and optimize your site, your cost of traffic will be staggering if you stop to evaluate it.

Before you say that learning these various skills will pay dividends in the future, I urge extreme caution here. While it’s true learning to build a site, for instance, MAY help defray site building costs in the future, you need to look at the top money makers first. By an overwhelming majority, the people who have become top earning super affiliates have learned to outsource almost everything between the idea and the paycheck.

Go ahead and ask them. I have. And yes, there are those who have honed their skills over many years and can do all of it themselves. They are rare and most of them still use outsourcing for tasks they can do but choose not to.

What You Can Do About It

Here are my suggestions:

  • Find a mentor-this takes some time but if you spend time on forums for your niche or products you are interested in promoting, you can strike up one of these relationships.
  • Do the work you can get done quickly yourself and outsource as much of the rest as you can-again, forums and blogs in your niche can point you to these sources.
  • Don’t EVER take your time for granted and don’t use the past as your guide. Use your target daily, monthly, weekly or annual income instead. If you don’t, you’ll doom yourself to be stuck at an income level forever.

I hope this post has given you some food for thought. Please leave me a comment and let me know your thoughts.

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